UK ticketing company DICE has acquired Boiler Room, Resident Advisor recently reported. The move comes after DICE has announced plans to host more ticketed live-streamed content. It also comes days after Billboard reported news that DICE has procured about $122 million in investment from capital giant SoftBank’s Vision Fund 2. The fund was set up in 2019 to support promising tech start-ups. Funding also comes from former Apple executive Tony Fadell’s Future Shape. Fadell also joins DICE as a board member.
In a press release, Boiler Room founder Blaise Belville said:
“My experience when talking to Phil [Hutcheon, founder and CEO of DICE] was inspiring and he immediately recognised how important Boiler Room is, and how much potential we have. I believe deeply that the best way for Boiler Room to evolve is by partnering with a company that values what we are today, and provides the tools we need to grow into the future—we play to our strengths and they to theirs. DICE’s belief in ‘powering’ us but allowing Boiler Room to remain our own independent entity, all of this will enable us to move into a new era and be the best version of ourselves.”
The acquisition of Boiler Room was made for an undisclosed amount. Boiler Room will retain its full team of staff as well as their offices in London.