NEWS: Boiler Room Launches Virtual Reality Club Next Year

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Legendary London-based events and broadcasting company, Boiler Room has teamed up with “leading provider of 360 and VR entertainment content” Inception to create the world’s first virtual reality music venue. Boiler Room has long focused on using internet streaming to broadcast live music events and the venue marks a serious foray into VR, which is an emerging sector in music technology. Plans are kicking off right now, with the new VR venue set to open in 2017, with unique sensory happenings that viewers will be able to access from anywhere in the world.

Boiler Room has been filming club experiences across the world for years and is looking to make the experience even more inclusive and experiential. In a press release, the company’s CEO Blaise Bellville said: “Most of Boiler Room’s audience is made up of global online users who tune in to watch music events they can’t attend in person. We’ve always been driven by using technology to showcase the music we care about in the most authentic way we can.”

Boiler Room are still keeping the exact plans under wraps, but they’ve confirmed the venue will be located in London. VR company Inception will help out with the technical side of things, having previously worked with the EDM musicians Dimitri Vegas and Like Mike by creating interactive VR music videos for their songs “Arcade” and “Higher Place.” Content recorded at the VR venue will be available to stream via Inception apps for Samsung Gear VR, iOS, and Android.

“We’ve always been driven by using technology to showcase the music we care about and give fans all around the world an authentic experience of the events and scenes they can’t be part of in person.” said Boiler Room Founder and CEO Blaise Bellville in the press release. “Building the first ever music venue born for VR is a big evolution of that, creating immersive online experiences that bring people even closer to what it’s like being at a sweaty rave or an amazing concert half-way across the world.”

Previously, people who bought tickets to this year’s Coachella festival were given a VR headset with access to a virtual tour of the event grounds, as well as interviews and performances by artists from the festival. Meanwhile, iHeartRadio and Universal Media Group announced in June that they would bring virtual reality to a handful of concerts in 2016. Just before that, in May, NextVR teamed up with Live Nation for a similar initiative, and their next VR concert will be broadcasted before the end of this year.

More exciting news on this to be announced as it drops…


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