Award-winning music producer Lucas Nord has released his new relatable single ‘No One Even Knows My Name (Ft. Husky)’ via Physical presents. The song is about Husky going unnoticed at a party, however, Nord adds a light and hopeful spin on it, creating an instant dance hit in the process. Last year saw Nord was awarded a Norwegian Grammy for producing the Urban Record of the Year. He also sits on an impressive 40 million streams on Spotify. Nord regularly travels between his residence in Stockholm, Sweden to London to work on collaborations with artists. He describes his sound as, “UK-ish dance music with some Swedish melancholy”
We find out the finer details about the producer in the exclusive below.
Set the tone for us. Why the arts?
It’s all in the family.
Which comes first when you’re producing – the sound or the idea?
Does your material feature any collaborations?
Yes, it does. Been working with Husky, Melo, Remy, and Doug Schadt on this project.
What’s on your current playlist?
New Picard Brothers – ‘Won’t’ Let go’ is a banger.
Tell us about the chemistry you have with your fans on stage.
I haven’t played live in a very long time, so it’s chemistry I’m gonna have to rebuild.
What techniques do you experiment with to get your original sound?
Just not overthinking it too much and just see what comes naturally. Easier said than done
Take us through a day in the recording studio.
If I’m by myself I usually just sit and try to find a sound or some chords that get’s me going and just play around. But often I’m working with people and then it could start with a concept, a melody, some chords, it’s different every time.
Was there a specific moment in your life where you thought, “this is what I want to do”?
It’s always been my main focus and something I wanted to do. I come from a family of musicians so it was all very natural.
Any emerging artists on your radar?
Been loving everything Kito has been putting out lately.
What gets your creative juices flowing?
I try to listen to music as much as possible.
Take us through your collection of gear, tech or software that accompanies your creative expression.
Basically just my laptop and Ableton.
Any side projects you’re working on?
Yes, I have a new project coming with my friends Oliver Nelson and Flyckt.
How have you refined your craft since you entered the industry?
I’ve gotten better at everything. Producing, writing, the business side of things all about putting in the hours.
Breakdown the news for us: what can we expect from you this year?
Putting out at least four singles and then we’ll see!
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