Award-winning producer Lucas Nord has released his latest single, ‘No One Even Knows My Name (Ft. Husky)’ via Physical Presents. Lucas Nord was born and is currently based in Stockholm, Sweden. However, he had lived in London for several months and frequently returns to the UK to collaborate with artists and to tour the country. Nord stated that the UK is his second home creatively. Countless Lucas records and collaborations have taken place in London and the city continues to be a driving force for his creativity. Having a well-known jazz musician as a grandfather instilled a great love of music throughout Nord’s family and as such, it came as no surprise when he too pursued a career in the industry. The Swedish producer is inspired by a multitude of artists, ranging from the likes of Kllo, Jamie xx, and Mura Masa to Kito and Mark Ronson. This particular single crosses genres, jumping between pop and indie-dance, drawing it in closer comparison to the likes of ZHU, SG Lewis, and Louis The Child.
The two musicians tell the self-reflective tale about an industry party that inspired the single; Husky: “I had such high hopes for that night, but when I got there I realized nobody gave a shit about me haha. So this song is really about walking into a room with high expectations and going home disappointed.” Nord completes, “I think we’ve all felt small like that at some point in our life, whether that’s meeting a bunch of successful people who have no clue who you are or if it’s just the feeling of being unnoticed and lonely in general. I like how it’s still got some hope in it though.”
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