Image credit: Isabel DePrince
Today marks off the anticipated official release of Parisian producer HELMAUD’s new single ‘Hey Boi ! ft. DIXIE’. The single, accompanied by a fun DIY music video, boasts mixing by Geoff Swan (Ed Sheran, Mahalia, FKJ) and mastering by Alex Gopher (Sebastian Tellier, Phoenix, Mr Oizo). HELMAUD is renowned in his hometown of Paris, and has worked with many critically acclaimed Parisian acts like My Melody, Because Music and Pain Surprises. This new single features his friend and fellow artist DIXIE. ‘Hey Boi ft. DIXIE’ is a fun and carefree track that embraces femininity. HELMAUD stays true to his originality and continues to produce what feels right for him.
Speaking of the music video, HELMAUD tells us, “”After many unsatisfying cuts based on another story from a former director, I decided to change totally and go for a real DIY video. A variation on an old hip hop famous theme: the whip ride – a tribute to American hip hop iconography. We thought this 1964 Cadillac riding along contemporary Paris would fit the soul vibe on the modern beat and attitude of this song. Knowing that Dixie is half American (New Orleans) & I’m a full Parisian, it made sense. No one was in town or available for the last-minute deadline. Then comes Isabel Deprice, an old friend of mine, (who featured in my previous music video “I Know Your Game”, shot by Ryan Doubiago). In the end, it was shot in 2 hours with an Iphone & edited with an Ipad.”