THE PLAYGROUND PR is a full service traditional PR and Digital Marketing Agency focussing on the cornerstones of a well represented brand: Targeted Media Coverage (Press & Radio Plugging), Event Promotion, Marketing, Social Media and Video. Targeted media coverage puts your name and proposition in some of the most influential titles around. Event Promotion brings brands and artists directly to fans, Social media can help you connect with new customers long before traditional marketing efforts begin to work and our content creation and video services ensure that your message is accurate, consistent and meaningful across all your assets.
Our goal is to drive visibility, engagement, fan acquisition and commercial gain by building positive awareness of your profile within the relevant digital, print and radio communities. Creativity is at the forefront of the company’s vision- implementing fresh ideas always makes an impact.
Whilst serving a diverse spectrum of clients – from musicians in the rock, folk, electronic through to creative brands including festivals and mobile apps – we’ve built a family of close partners and collaborators to help deliver our cutting-edge digital marketing strategies and creative campaigns.
“Working with THE PLAYGROUND PR has been a very rewarding experience and helped considerably about putting the word out. The promotion was all high quality and most importantly, relevant to the audience we were aiming for.”GARY NUMAN
What We Do
With strong relationships throughout the music industry and a clear understanding of our clients’ needs, not only do we specialise in breaking new artists but work with world renowned artists & brands with the aim of raising their profiles as much as possible to the right audience at the right time. We drive visibility across all media platforms including blogs, forums, webzines, national and regional, online and offline press and radio, student media along with social media securing editorial features, reviews and radio play building credibility and introducing your music to new fans. With targeted online and offline advertising and a webzine that generates up to 1 million views per month we ensure maximum reach, awareness and of course sales. Areas we cover:
- Brand Partnerships
- Event Promotion
- National and Regional Radio Plugging
- National and Regional Webzine and Print plugging
- Student Media Plugging
- Social Media Build and Development
- Youtube Plugging
Some Labels and brands we have worked with:
Ranked amongst the top 10 events worldwide by RESIDENT ADVISOR in June 2013, THE PLAYGROUND has gone on to hosting hundreds of events, booking thousands of artists and selling tens of thousands of tickets since establishing ourselves in 2008, we have become one of London’s most sought after, promoting a long list of International and UK acts across London, Brighton, Manchester and Newcastle including- INDIE: A Fat White Family, Ben Howard, Brendan Benson (The Raconteurs), Bombay Bicycle Club, Crystal Fighters , Django Django, Ed Sheeran, Franz Ferdinand, IS Tropical, Selfish C*nt, The Joy Formidable, We Cut Corners, White Lies.
ELECTRONIC: A-Trak, Autokratz, Breakbot, Com Truise, Crookers, Doctor P, Does It Offend You Yeah, Derrick May, Dillon Francis, Fenech Soler, Flux Pavilion, Gary Beck, Gary Numan, Goldie, James Zabiela, Kavinsky, Leftfield, John Foxx & The Maths, Juan Atkins, Model 500, Orbital, Pendulum, Porter Robinson, Roni Size, Sebastian, Shigeto, Slow Magic, Steve Aoki, Squarepusher, The Bloody Beetroots , Tokimonsta , Orbital, Unkle, Uffie , Vitalic, XXYYXX to name a few.
“One of Londons most audacious music forces”- DJ MAG
Based within a Photographic/ Film studio with a fully built “Infinity Cove” we understand the importance of well crafted video for your band, brand or website. Nothing makes your product more clear and compelling than a finely crafted video. News sites and social media love great videos, so it also boosts your media coverage and buzz. Even top firms like Google and Apple that don’t struggle for exposure are increasingly turning to video, as it delivers a much more powerful and controlled message. We start with a storyboard, so there’s minimal commitment until you can see how it will take your message to a new level of clarity and impact. Some of what we can do to achieve a coherent, consistent and attractive product:
- Website Design
- Banner Design
- Professional photo shoots with post-production
- Professional video shoots (introductory clips, live performances and full promotional music videos
- HTML Email Design
- Album Artwork
- Event/Tour Posters
- Branding & Logos
- Live Visuals For Stage Shows
Partnered with one of the largest independent distributors worldwide we will place your music on over 400 download, mobile and video sites in every territory worldwide extending your reach to the widest consumer audience possible. With a fully staffed publishing arm you have an opportunity to have your music heard in films, TV shows, ads and games.